It takes more than two to tango: Everyday, passionate consumer-entrepreneurship
View Emonet XII Paper Presentation “It takes more than two to tango: Everyday, passionate consumer-entrepreneurship” by Discua Cruz & Halliday (2020) now.
Live Paper Discussion Session Time: Thursday, 9th July 2020, UTC 12:00
Zoom Meeting ID: 994 6110 5530
Authors:
Allan Discua Cruz, Lancaster University Management School, United Kingdom
Sue Vaux Halliday, Kirby Laing Institute for Christian Ethics, United Kingdom
Abstract:
This paper contributes to theoretical development in the form of a new framework to conceptualize passionate consumer-entrepreneurship. We rethink entrepreneurship away from the current articulation of entrepreneurship as a solitary heroic endeavor by adding a more relational, interwoven perspective whereby for many such businesses the intimate other is central to the venture. We liken passionate consumer-entrepreneurship to performing the tango. The passion driving the venture is shared by fellow enthusiasts and a network of sources and resources such that it takes more than two to tango. We draw from literature on consumption, the creation of meaning and on entrepreneurship to weave together understanding of unconventional entrepreneurship. We analyze primary data from couples to see what light it sheds on the literature and on the three questions posed. And then we generate new theory as conceptualization in a framework from this iteration between the literature and our data.
Contact:
Allan Discua Cruz, a.discuacruz@lancaster.ac.uk
Sue Vaux Halliday, sue.halliday@tyndalehouse.com